Well, that didn’t take long at all. Davido’s record label has a new female on it, and she has already been crowned the ‘First Lady’.
Lola Rae has been signed by the new record label, launching a new conversation about the direction of the record label.
Lola Rae, is a Nigerian-born British-Ghanaian recording artist and dancer who shot to limelight upon the release of her debut single‘Watch my ting go’, which was met to critical acclaim and thus earned her a nominee spot in the “Most Promising Female Act to Watch” category at the 2013 Nigeria Entertainment Awards.
Following ‘Watch my ting go’, Rae featured Iyanya on a song titled ‘Fi mi le’ which earned Rae another nomination at the 2014 Nigeria Entertainment Awards. She made a cameo appearance as Ice Prince’s love interest in the music video of his song ‘More’.
The singer has been awarded Most Gifted Newcomer at The Channel O Africa Music Video Awards (2013) for ‘Watch my tin go’ and ‘Most Promising Act to Watch at The Nigerian Entertainment Awards (2013). Lola Rae in 2016 has released two songs, ‘One Time’, and a collaboration with Davido, ‘Biko’.
What does Lola Rae bring to the table?
What Lola Rae has right now is potential. Lola Rae has immense potential to be a great star. Boasting of talents, the looks, the vocals and the presence, she has all the tools to be great. Consistency has just been her drawback.
Lola Rae (Instagram/LolaRaeMusic)
Where she has talent going for her, she has never found a solid platform to guide her through and concentrate on getting out the music. That’s why she has been releasing her content in bits and parts. There has never been a concerted push to implant Lola Rae as the next leading lady of the music industry.
But she has that now. Lola Rae gives extra creativity to the record label and also adds to the branding of the establishment.
Having a female in their ranks means there’s an extra person for collaborations and also a go-to female vocalist for the hooks. She is well versed in different sounds, due to her training in the UK, hence she is almost the perfect dovetail for Dremo’s energy on future rap tracks.
Lola Rae has all the required skills and branding to be a success at DMW. All she needs is a concerted, strategic, and consistent release of content.